social-graph Guides

Facebook exposes three distinct connection lists, and product teams routinely conflate them. They answer different questions, they are built differently, and mixing them up poisons every metric built on top. Here is the disambiguation, with the endpoint for each.

Individual connection lists are snapshots; a social graph export — followers plus following on both sides of a relationship — is the dataset that answers real questions. This tutorial builds one for a cross-network workflow: an Instagram account and the Facebook page of the same brand.